Today, the ability to accurately forecast market demand is essential for efficient supply chain management and to optimize production. It is in this context that predictive models based on Artificial Intelligence (AI) emerge as an… Demand Forecasting: How AI can anticipate market needs

In today’s dynamic and fiercely competitive business landscape, marketing encounters a multifaceted challenge, with an array of channels and strategies at the disposal of businesses. The pressing question emerges: how can one discern the most… Do you use data to optimize the distribution of your marketing budget?